what others tell about us

Zsolt KOVÁCS – president of the AVIA Hungary gas station network
AVIA International granted us the freedom to position the AVIA brand according to the Hungarian situation. After defining the gas station market, Velvet Hammer Branding proposed us an easy to realize and most promising positioning – which even grants us a „stand-alone“ position. From that they derived the brand strategy and presented it to our then 17 existing and lots of potential AVIA members. Within 2 years we had 87 members - what else should I say?

György ELEKES – member of the board and director business development of the Language Experts Group translation agency
We did not learn new things about our industry from Velvet Hammer Branding, but they analysed our company and structured the market in such a sufficient way, that new insights and differentiation opportunities arised. Velvet Hammer showed us what we are good and special in and built brand essence and strategy accordingly. We could keep our old brand name – but it was upgraded with a striking slogan.

János ELŐHÁZI – owner of the former Mátratej dairy
As our marketing director Zoltán successfully repositioned our brand and he himself designed the matching visual world for it. He constantly developed innovative products like the „Caucasian Kefir“. This created a whole new category, which - as far as I know - it rules still today.
There was also luck involved with our milk, but without Zoltán we would not have sold 17 times more within 1,5 years.