Wolfgang's CV

Curriculum  Vitae
Wolfgang Otto Georg LEIS

PROFESSIONAL EXPERIENCE

Since 2003                             
Managing Partner at Velvet Hammer Branding Ltd., Budapest

• Account directing, client relations, business planning / development and general management.
• Brand evaluating, localizing, developing (brand positioning, essence, strategy, name and slogan development), implementing and guiding for clients as:
  the AVIA Hungary gas station network, Mag Net – First Hungarian Community Bank, the Autofix fast car service network, the Cocaine energy drink, Alternate, Intego, Language Experts Group, Mixtura etc.
• Outsourced marketing office for AVIA, MTKI and Pneu Trade.

2001–2003                             
PR Consultant at Velvet Hammer Marketing Ltd., Budapest

• Planning and executing of integrated communication campaigns for ELOPAK, Budapest Power Plants and Pharmacia.

1995–2001
Area Director Central and East Europe for ACES International Ltd.
in A, AL, BG, BY, CZ, HU, MK, PL, RO, RUS, SK.

• Network client relations, campaign execution and client handling at
  CEE road-shows. 
   PR-partner network relations, PR-association relations, ACES-network meetings and PR-seminars organization.
• Locating, staffing and equiping new offices.
• Staff training on: leadership conduct, client relations, account handling, IT solutions, etc.
• Introduction of standardized conduct, accounting and billing, corporate identity, presentation guidelines, etc.

1994–2001                             
Managing Director ACES Budapest Public Relations Ltd.

1993–1994                             
Area Director Central Europe for ACES International Ltd.
in Poland, Czechoslovakia, Hungary and Slovakia.

1991–1993                             
Managing Director at ACES Warsaw Public Relations Ltd.

1991                                       
ACES International Ltd. in Vienna

• Coordinator for United Technologies Corp. (UTC) and The Upjohn Company in Poland, Czechoslovakia and Hungary.
• Account Manager for Agrana, EHP/Scholl and Teroson in Austria.

April–September 1990                                      
ACES Public Relations Ltd., Vienna & Donley Communications Corp., New York

• Joint employment on co-ordination of public relations programs between Central and East Europe, Vienna and New York.

November 1989–March 1990                   
ACES Public Relations Ltd., Vienna

• Sponsored orientation on the US-public relations market at Donley Communications, Ayer PR, Georgeson & Co, GCI Group, etc.

September–November 1988              
ACES Public Relations Ltd., Vienna and Budapest  

• Assistance on IPRA's 1st East-West Public Relations Conference, held in Vienna and Budapest.

1984–1987                             
Traineeships at the central public relations departments of:

• Hungar Hotels, Budapest.
• National Technical Center and Library (OMIKK), Budapest.
• Maschinenfabrik Augsburg-Nürnberg (MAN), Augsburg.
• Messerschmitt-Bölkow-Blohm (MBB), Munich.

CLIENT EXPERIENCE

Alcatel, Alternate, Amoco, Amway, Andrássy University Budapest, Austrian Social Ministry, Autofix, AVIA, Bank Austria, Bayer, Bertelsmann, BMW, Boeing, Bonolact – MTKI, Budapest Power Plants - EDF, Carglass, Creditanstalt, Cocaine – DC Beverages, Delacher, Denso, Dreher – SABMiller, Edelman, Elopak, Gerling, HBW Express – Mag Net Bank, Henkel, Holsten, Hyatt Regency, IPRA, Johnson & Johnson, Kapsch, Language Experts Group, Mattel Toys, Mixtura, MTKI, Nissan, P&G – Vidal Sassoon, Pneu Trade, Price Waterhouse, R.J. Reynolds Tobacco, Russian Orthodox Church, Semmelrock, Shandwick, SmithKline Beecham – GlaxoSmithKline, Totalgaz, United Distillers, United Technologies – UTC (OTIS, Carrier, P&W, Sikorsky), Upjohn, UPS, UTI, VISA International, Wolters Kluwer.

EDUCATION

1983–1989                             
Ludwig-Maximilian-University, Munich

• M.A. in communications science.
• Specialisation in public relations with minor in market psychology and economic geography.
• Thesis title: Public Relations in Hungary.

1981–1982                             
Ludwig-Maximilian-University, Munich

• Studies in Economics.

1978–1981                             
Goethe Gymnasium, Neu-Isenburg.

1971–1978                             
Humanistic Benedictine Gymnasium and boarding school, Ettal.

FOREIGN EXPERIENCE

• 18 years Hungary, 2 years Poland, 1,5 years USA, 1 year Austria;
• various stays in Central and Eastern Europe: Belgrade, Bratislava, Bucharest, Minsk, Moscow, Prague, Skopje, Sofia and Tirana.

LANGUAGES

• German  native
• English  fluent
• Hungarian  fluent

MEMBERSHIP

• German Public Relations Association (DPRG)
• Austrian Business Club Hungary
• Hungarian Bavarian Friendship Association
• BUSHO (Budapest Short Film Festival) permanent jury member
• SC Riessersee Ice Hockey Club Garmisch-Partenkirchen

more the differentiatiors | Zoltán's Business Experience | Wolfgang's Business Experience | Zoltán's CV | Wolfgang's CV